It works wherever the follicle is still alive - which covers postpartum shedding, post-menopause thinning, stress-related shedding, breakage, and early-to-moderate male and female pattern thinning. It will not regrow hair on scar tissue or on an area that has been completely smooth for many years, because there's no follicle left to wake up. If you can see any fine, wispy hair in the area, there's something to work with.

Minoxidil works downstream - it forces follicles into a growth phase by dilating blood vessels, which is why it typically causes an initial shedding phase and why results reverse quickly if you stop. Allure works upstream, on the cause: the botanical actives inhibit the enzyme that converts testosterone into DHT, the hormone responsible for shrinking follicles.

Most people see a visible difference within 30 days of twice-daily use - less shedding, less scalp showing at the part, and the first fine baby hairs at the hairline. Density continues building through months two and three, and keeps improving for as long as you stay on it.

Twice a day on a dry or towel-dried scalp. Roll along your part lines, temples and any thinning area, then massage with your fingertips for about a minute. No rinsing. It absorbs in seconds and leaves no residue on pillows.

Yes - straight, wavy, curly and coily, and it's gentle enough for color-treated and chemically relaxed hair and for sensitive scalps. The formula is non-greasy and won't weigh a style down or interfere with dye.

No. It's a fast-absorbing serum, not an oil - it sinks in within seconds, leaves no shine or residue, and has a light botanical scent rather than a pharmacy one.

Check with your doctor first. The formula is botanical and topical rather than systemic, but rosemary and angelica are not routinely recommended during pregnancy, so we'd rather you ask than guess.

Then you pay nothing. Every order carries a 90-day money-back guarantee - long enough to finish a full course. Email us, get refunded in full, and keep the bottles. No return shipping, no questions.

Orders are dispatched within 24 hours and tracked to your door. Delivery is typically 4-6 business days, and shipping is always free - no minimum, no threshold, on every order.